The Marketing Pod has defended its title, winning Gold for PR Consultancy of the Year at the Chartered Institute for Public Relations (CIPR) Midlands PRide Awards for the second year in a row.

Writing a clear brief for your marketing agency is key to ensure deliverables match your expectations. Click here to find out how to write a great brief.

At Pod, we like to say that we’re, ‘one team, five centres of excellence’. Let’s take a look at what it means for our clients.

Acronyms are created for speed and ease of reading. But when overused (or badly used), they can alienate and slow down your reader. This is a particular problem in B2B technical writing. So, when should we use acronyms, and how?

B2B content marketing has continued its rapid evolution. This blog explores how and why things are changing, with an emphasis on 3 content trends all B2B marketing teams should know.

At its annual INBOUND event, HubSpot announced new Sales Hub, customisation, AI and commerce solutions.

Discover how HubSpot's AI features, unveiled at INBOUND 2023, are reshaping content creation, streamlining operations and enhancing customer service.

View our infographic to discover our top tips on how to make your enterprise marketing exceptional - and get the results you want.

When choosing a B2B marketing partner, it’s essential to ask the right questions. Here, our B2B specialists give us an overview of the most important ones.

Shared values are important. Find out how your business can start to communicate more effectively about sustainability in our blog.

Discover how HubSpot is reshaping CRM customisation with features unveiled at INBOUND 2023. Streamline processes, boost growth, and tailor your CRM.

HubSpot’s new Commerce Hub will make B2B commerce faster, more profitable and efficient. Learn about the exciting new features announced at INBOUND 2023.

Learn how HubSpot's updated Sales Hub, announced at INBOUND 2023, offers innovative features to enhance productivity and customer engagement.

B2B storytelling is a great way for corporations to humanise their brand and become more relatable to their stakeholders. Read on to find out more.

B2B marketers, take advantage of the new LinkedIn algorithm and boost engagement. Here are our three tips for navigating the changes effectively.

In this interview, we get to know our Client Services Director, Kate Garratt, and learn her top-tips for excellent account management that helps deliver impactful campaigns, on time and within budget.

Are you targeting and nurturing leads with content that’s relevant and timely? Does your content clearly explain the value your brand can bring to their business?If the answer is yes but you’re still struggling to convert leads into customers, it might be time to take a closer look at your CTAs.

Meta’s Threads could be a valuable tool for B2B marketers. How does it compare to Twitter and what new opportunities could it give your social media strategy?

The old adage that “good things come to those who wait” might be true in some circumstances, but is not a great motto when it comes to website performance. In today’s increasingly digitalised world, we’re used to having all the information we need at our fingertips: that’s why the speed and performance of a website matters.

Content marketing is potentially more important for B2B businesses than any other type of organisation. Why? Well, one challenge many B2B buyers face is that most of their target audience simply isn’t in the market for their goods or services right now.