INBOUND 2023: What did HubSpot announce and what does it mean for you?
HubSpot’s INBOUND 2023 conference has just taken place in Boston, with the annual event bringing together business, marketing and sales leaders to network, learn and grow. As well as the usual sessions and meet ups, the firm used the occasion to make some significant product announcements. These enhancements, which largely take advantage of recent advancements in AI technology, are impressive and we think they will make a huge difference to B2B marketers when it comes to their experience of using HubSpot’s CRM.
Here, we take a look at some of the highlights of HubSpot’s new products.
Refreshed Sales Hub
The refreshed Sales Hub offers a consolidated and user-friendly interface that streamlines processes and provides valuable context for deeper customer connections. Key highlights of the update include sought after features such as a prospecting workspace, lead management improvements, A/B testing in sequences, advanced analytics, Salesforce integration, forecasting capabilities, mobile features and more.
HubSpot hopes the updated platform will empower sales teams to overcome current challenges, such as meeting quotas and stagnant budgets, improve efficiency, and build meaningful customer relationships. The new features should also enhance adaptability for various business segments, making it easier to achieve sales goals.
To learn more, click here.
Enhanced CRM customisation
HubSpot has unveiled a set of new CRM customisation features, emphasising the importance of adaptability and user-friendliness in the ever-evolving world of B2B. These customisations allow businesses to tailor their CRM experience to their unique workflows and needs, fostering scalability without requiring substantial resources or specialised skills.
Key features include a streamlined configuration interface for record pages, expanded CRM components, enhanced data model customisations, and improved extensibility tools. These changes aim to improve user satisfaction, streamline processes, and boost revenue and growth potential for businesses of all sizes, offering a "power + ease" solution to meet the demands of today's dynamic business landscape.
Groundbreaking AI tools
HubSpot also unveiled a series of advanced AI features that promise to revolutionise its content creation capabilities. These features span across Marketing Hub, Service Hub, and CMS Hub, making full use of AI’s recent advances. Among the highlights are an AI subject line generator for email marketers, an AI website builder for easy online presence setup, and AI-generated social copy to streamline blog content sharing.
The platform also offers AI-powered content ideas and assistance tools, including a content ideas generator and AI content assistant for SEO optimisation. Content creators can now efficiently generate, edit and outline blog content within the platform. Moreover, HubSpot introduces AI innovations for streamlined operations, such as AI-assisted report descriptions and workflow management. For customer service professionals, AI tools aid in context-rich conversation summaries, customer inquiry responses and chatbot support. Additionally, free AI marketing asset creator assistants are provided for rapid copy generation across various channels.
Read more about how marketers can use these innovations effectively, here.
New Commerce Hub
As part of efforts to enhance its commerce products and answer evolving customer needs, HubSpot has announced a new version of Commerce Hub. Excitingly, this version, previously available only in the US, is set to expand to international markets by the end of this year.
The revamped platform streamlines the entire sales process, from identifying opportunities to getting paid, making it more accessible and user-friendly. Notable changes include a redesigned Commerce Hub as an all-in-one package that works seamlessly with HubSpot CRM; new features for invoices, quotes, and payment links; and expanded support for payment processors. The suite's key features enable users to get paid faster, increase revenue, and save time through streamlined invoicing, quoting, payment processing and automation of billing-related tasks.
To read more about what HubSpot’s more efficient and flexible platform for B2B businesses’ eCommerce means for you, click here.
As a HubSpot Platinum certified solutions partner, The Marketing Pod can support your business in getting the most out of one of the world’s most powerful CRM, marketing, sales and service platforms – including the newly announced features. Contact us today.
Read more about HubSpot’s new features, here.
