Integrating PR strategies in your B2B marketing plan is vital for a positive business reputation. Find out how to strengthen credibility, trust, and influence.

A new report from The Marketing Pod and Womens Utilities Network finds women feel heard but not listened to. Here’s what else we found, and what can be done.

Confused by energy and utilities jargon? Click here to learn how to simplify your B2B messaging and speak your clients’ language.

With attention spans shrinking and platforms multiplying, here are 5 responsive logo and typeface tips to ensure your B2B brand is recognised everywhere.

Great Place to Work UK has ranked The Marketing Pod 38th in its UK Best Workplaces 2024 list. Find out what our Podster has to say about working at the Pod.

We’ve all been there. You walk into a crowded room, introduce yourself to someone and… poof. The next time you see them, they’ve forgotten your name and everything you’ve just told them. That’s also the danger of one-off marketing tactics, so what can B2B brands do to stay relevant in their audience’s minds? The answer lies in always-on marketing.

Sponsored posts and megastars have their place, but as we discussed in our 2024 trends blog – authenticity is the theme of this year. This blog discusses the growing impact of niche experts, industry thought leaders and passionate community members on B2B marketing strategies. This is especially relevant on platforms such as LinkedIn where the latest algorithm rewards expertise and knowledge sharing.

Make your B2B event appearance count – this blog unveils strategies to make a lasting impact, forge authentic connections, and nurture and convert leads.

A disproportionate number of women are leaving their utilities jobs. The Marketing Pod and Womens Utilities Network 2024 opinion survey aims to find out why.

In a digital age where everything can be shared, opinions matter. Having a view has always been an important way to build a profile and differentiate from competitors. Here are five reasons why thought leadership needs to form part of your marketing strategy.

How often do you prioritise UX design principles and the UX design process? Here are 5 key questions to ask to master website UX design and mobile UX design.

Seismic shift. It’s a phrase often overused nowadays, so perhaps it no longer truly conveys the significance of a situation. But we don’t believe it’s hyperbole to use it to describe the major changes just around the corner for email marketers.

In the increasingly competitive B2B landscape, more and more organisations have realised the importance of communicating their business narrative as part of their thought leadership and PR efforts.

Businesses that choose to embrace ESG marketing reap the rewards. From stronger brand presence to greater staff retention, prioritising ESG is good for your profile, people and the planet.

It’s often said that reputation is a company’s most precious asset. Hard to build and maintain, and dangerously easy to taint, reputation can make or break a company’s success.

As the B2B content marketing landscape races into 2024, the recent pace of technological innovation is met with a growing need for authenticity. In this blog, we look at finding the balance between AI and the human touch, the increasing role of influencers, and the importance of genuine connections.

The past year has brought many changes to the B2B marketing world. From AI revolutionising content creation, to video becoming the medium of choice for customer engagement, new trends have emerged while others have slowly been eclipsed. It’s time to take a look at the most effective strategies to maximise your B2B marketing ROI in 2024.

B2B businesses are undergoing a strategic marketing evolution. To help marketing teams, we’ve rounded up our top communication tips for connecting with customers.

COP28 has come to a close, bringing together thousands of delegates from across the globe to discuss how to best honour the 2015 Paris Agreement. Discussions there may have come to an end, but we’ll walk you through key takeaways and how decisions made there will start to impact businesses and their sustainability communications here in the UK.

If your new year’s resolution is to supercharge your digital marketing strategy, a simple yet comprehensive two-step audit could help you do just that. It will dive into the ins and outs of tech, people and processes and help you figure out your digital toolkit and size-up your team’s skills.