What do HubSpot's cutting-edge new Sales Hub features mean for you?
In a world where customers’ changing needs require a dynamic approach to sales, HubSpot is stepping up to the plate with a refreshed Sales Hub solution. Announced at its INBOUND 2023 event, HubSpot has updated Sales Hub with new features for scaling sales teams. Our Director of Consultancy, Technology and Innovation, Adam Leach, has a look at how the platform is set to transform the way businesses approach sales and address the evolving challenges faced by sales teams and leaders.
What's new in Sales Hub?
Selling has never been more challenging. Buyers are increasingly resistant to intrusive and unhelpful sales tactics, causing sales engagement to decline. Sales teams may be struggling to meet their quotas, and amidst stagnant budgets and difficulties in hiring, sales leaders are under huge pressure to hit their targets in an ever-changing landscape. At the same time, traditional approaches to productivity, such as adding more reps, activities, and tools have become outdated and less effective. Reps are spending too much time on non-selling activities, and the interactions with customers often lack depth and insight, leading to a growing connection gap. The introduction of AI and automation has exacerbated this issue, increasing the volume but decreasing the value of connections.
However, HubSpot has found a way to leverage AI in a way that actually helps sales teams approach prospects in a more meaningful way. The updated platform consolidates sales data, tools and teams into a single, user-friendly interface. Beyond streamlining processes and saving valuable time, Sales Hub equips sales agents with the context they need to build and maintain deeper customer connections, personalise their approach and deliver real value.
Taking advantage of this, the revamped Sales Hub introduces a range of exciting new features and enhancements designed to optimise the sales process. One notable addition is the prospecting workspace, a dedicated area that streamlines the prospecting process, empowering sales representatives to efficiently manage their daily tasks and maintain unwavering focus on their sales objectives. Additionally, the Sales Hub now includes a much sought-after lead management feature, introducing a leads "object" within HubSpot. This innovation eliminates the tedious and time-consuming aspects of creating and assigning leads, ensuring that sales teams can channel their efforts more effectively.
At The Pod, we welcome these additions and thoroughly believe the new features will have a transformative impact on sales workflow and productivity, revolutionising the way that outbound sales teams manage leads.
The list of updates to Sales Hub extends to at least 25+ new features including lead and prospect activity reporting, Salesforce integration, forecast insights and tracking and playbook advancements.
What does it mean for you?
In a world where technological updates are increasingly incremental, this really is a comprehensive refresh of Sales Hub. The long list of exciting and useful features in the refreshed HubSpot should help empower your sales teams to tackle some of the challenges they are currently facing, ensuring your sales efforts are efficient, insightful and focused on building meaningful customer connections. With its forecasting features, for example, users achieve greater predictability in sales efforts thanks to AI capabilities. Moreover, its more convenient mobile features mean sales reps have what they need on the go to enrol contracts and access assisting content. Whether you’re in a midmarket or corporate segment, Sales Hub adapts to your needs and has the ability to really redefine your sales approach, making it easier than ever to achieve your goals.
And best of all, our team of experts at The Marketing Pod can help your business make the most of this new functionality, to stay ahead of the competition and elevate your sales game. Contact us today to see what Sales Hub can do for you.
Read more about HubSpot’s new features, here.
