Make your B2B marketing budget work harder: One team, five centres of excellence

What sort of marketing team would we be if we didn’t create a catchy slogan for ourselves? At Pod, we like to say that we’re, ‘one team, five centres of excellence’. It describes in a sentence The Marketing Pod’s secret sauce – the thing we believe really makes us stand out. 

Let’s take a look at what it means for our clients.

We believe the most effective B2B marketing is achieved through a collaborative, connected approach. When businesses want to optimise brand reach and grow their customer-base, or ensure customer retention and advocacy, they need to create captivating content assets, get them seen by their target audiences and persuade those audiences to keep engaging as they move through the sales cycle. To achieve that takes a well-considered, fully-integrated marketing strategy. 

We’ve got you 100% covered. 

We've built our agency around five centres of excellence (CofEs): Consultancy, Digital, Creative, Content, and PR. Each CofE gives clients access to senior experts in their specialist area, working together as one team. It means we're able to maximise the value you get from your marketing budget and make campaign planning a breeze. 

Whether it's crafting an effective digital marketing strategy, executing seamless data-led campaigns, unleashing creative brilliance, producing engaging thought-leadership content or amplifying your brand's voice through PR – or a bit of everything – we have the team you need. Just tell us your objectives and priorities and we’ll help you work out how best to achieve them.

Our clients love being able to flex their agency time across the areas that matter most to their business – calling on the expertise of copywriters, designers, developers, SEO experts, CRM specialists and more. Our approach gives them unparalleled synergy, enabling optimised marketing strategies and delivering award-winning campaigns.

Let’s take a closer look at what each CofE focuses on:

Our five centres of excellence

• Digital

By combining data-driven insights with engaging digital content, we ensure that your digital marketing strategy is optimised for success.

Effective digital marketing strategies are essential in today’s competitive marketplaces.. Our digital team understands the power of data and technology to drive results. Whether it's building a cutting-edge website, optimising your online presence, running effective PPC campaigns or implementing SEO recommendations, we can help. We’re proud to be a Google Certified Partner and Hubspot Platinum partner.

• Creative

We believe that B2B marketing should be just as bold and personality-packed as its B2C counterpart.

In a crowded marketplace, it's crucial for your business to stand out and make a lasting impression. Our creative team embraces the art of B2B marketing, creating visually stunning assets that capture attention and inspire action. From developing brand strategies to designing creative assets such as animations, gamification elements and videos, our imaginative designers bring your brand to life. 

• PR

Our PR specialists are passionate about crafting strategic media campaigns that make your brand stand out.

Building a strong reputation and establishing yourself as an industry authority is essential for today’s B2B businesses. Whether it's securing editorial coverage, creating press statements that journalists snap up or creating the fast responses that add your voice to the hottest topics of conversation in your sector, our team has the expertise to position you front and centre. It’s why we were named PR Consultancy of the Year at the Chartered Institute of Public Relations (CIPR) Midlands PRide Awards 2022.

• Content

Engaging and valuable content is the backbone of any successful marketing campaign. 

We create thoughtful, original and targeted content, to educate, inspire and captivate your audience. From planning ongoing content strategies and impactful campaigns to crafting compelling copy for individual assets, we’ll make sure your message is delivered with maximum impact. Our professional copywriters have previously worked in journalism or other in-house B2B roles, so can create content that not only resonates with your customers but also aligns with your business objectives.

• Consultancy

Marketing success starts with a well-defined strategy that aligns with broader business goals.

Our strategy experts are dedicated to developing outcome-oriented strategies that deliver tangible and measurable results. By understanding your customers' pain points and analysing market opportunities, we devise strategies that give your brand a clear competitive advantage.

The benefits of choosing a full-service agency 

Want seamless collaboration between your marketing and PR teams? With an integrated agency, you have access to a team of experts from multiple disciplines who know that working together is the best way to get results. It also means you can say goodbye to the hassle of managing multiple agencies. Resource allocation becomes easier, and you get some precious time back in your day.

To see how our team can help you make light work of creating killer B2B marketing campaigns, contact us today.