From 1 July 2023, Google Analytics is changing - and if you haven’t switched to the latest version by this date, this is everything you need to know.

Generative AI has been the hot topic of 2023 so far, and now Google's long awaited version of the technology is coming to its search engine.

Completing a week of work experience at the Pod has provided me with some really interesting insight into different marketing specialisms - and how marketing might change by the time I step into the world of work. I was excited to be given a chance to blog on this subject, as writing is something I really love and hope to be able to find a career in. Here are some of the things this week has taught me.

How sustainable businesses can leverage SEO and rank higher in search engines.

Spotlight on web development at The Marketing Pod: Q&A with Kris Bradbury, Lead Developer.

The need to communicate complex technical concepts can sometimes be perceived as an obstacle to creativity in B2B marketing. However, this doesn’t have to be the case. Playing with a blend of different content types can go a long way to spicing up B2B campaigns, especially when it comes to technical subjects.

Generative AI is a hot topic right now, and some big names are battling for airspace - keen to prove that their bot is the best. But will new Bing change the way we approach SEO in B2B marketing?

According to media monitoring software provider Meltwater, some top tier journalists receive an average of 300 emails every morning, meaning that your carefully crafted pitch has a very high chance of getting lost in the myriad of material journalists will receive.

Are you wondering whether your B2B content could use a revamp? You’re in good company. Organisations are constantly on the lookout for content that attracts and engages their target audience, allowing their brands to stand out in a crowded marketplace.

Whether we like it or not, first impressions matter. Researchers at Carleton University in Ottawa have established that a website’s appeal can be assessed in as little as 50 milliseconds – not enough to appreciate well-written copy, but more than enough to entice visitors with amazing design.

Digital marketing is constantly evolving, with new trends and technologies emerging at rapid pace. Because of this, it can be hard to keep up with the different terminology used in the digital space. To help improve your understanding of digital marketing, we have compiled a list of the most common terms and what each of them means.

To help you avoid the common pitfalls of green marketing, we have prepared a helpful guide on three practices to avoid when promoting your company’s sustainability efforts: greenwashing, greenhushing, and greenwishing.

You can now use artificial intelligence to write your marketing copy - but how does it fare when compared with copy drafted by a human?

Putting together a global sustainability campaign can be a complex business, demonstrated by the fact that even finding the right words to engage B2B audiences on sustainability and inspire them to take action provides an interesting challenge right now.

With 1 billion active users last year spending an average of 89 minutes a day on the app, TikTok is a clear choice for B2C marketers to reach their target audiences. It may not be quite as clear a choice for B2B, but the popular video-sharing tool could have an important role to play in building brand awareness and adding a welcome dash of personality.

As a copywriter, there are some content essentials I need to make sure are present in every piece: a captivating headline, a clear structure and engaging copy that helps persuade my client’s audience to act: make a purchase, watch a video, register for an online account.

Paid advertising is one of the most powerful tools to use in digital marketing campaigns. But which platform should you choose to achieve your marketing goals?

Google Analytics is a powerful tool, but do you know how to get the most value out of it?

The Marketing Pod, the leading B2B marketing and PR agency based in Solihull, is ending 2022 on a high thanks to being awarded prestigious awards, expanding its team, doubling its revenue, and winning new clients.