ABM campaigns: A Personal Approach for SystemsLink

The brief_

SystemsLink is a sophisticated energy monitoring and targeting software package, used by hundreds of organisations to reduce energy consumption and spend.

Although a number of large third party intermediaries (TPIs) already use the system, awareness was low in the small TPI market. Our task was to raise awareness of SystemsLink among small TPIs and to create new leads.

Our approach_

Pod services used:

We carried out a 1:2:Few campaign to SystemsLink’s known prospects, generating content for each stage of the sales funnel to maximise our ability to secure marketing-qualified leads.

First we carried out a set of highly targeted social ads to prospects, which we followed up with InMails in order to boost the campaign’s reach.

We also created a suite of content to provide interested prospects with all of the information they needed about SystemsLink, including highly visual product cards for their Energy Manager and Invoice Validation solutions.