Demystifying complexity: Building brand equity for Limejump
The brief_
When Limejump approached The Marketing Pod in 2016, they were aiming to secure Series A funding, but first they needed to build their brand equity.
They had a number of propositions designed to enable owners of flexible energy generation and storage assets to participate in demand-side response (DSR) schemes, but found that many customers didn’t know they could get involved in these schemes or understand the benefits of doing so.
They asked The Marketing Pod to help raise awareness of DSR options among their target audience and emphasise how easy it could be for them to participate.
Messaging review
We started by reviewing the messaging for each of their products and working with the Limejump team to create several messaging houses, which enabled us to ensure a consistent approach in all communications going forward.
Collateral refresh
We then took all of their existing collateral and transformed both the messaging and the overall look and feel using the messaging houses and insight from our expert design team. This ensured that all of their collateral properly showcased their offering and described their products in simple terms.
Outreach
To boost awareness of their products, we also carried out PR outreach activity in key trade titles. We also helped to establish Limejump as experts in their field by writing and submitting award entries for some of the industry’s most prestigious awards.
The results_
We were successful in maximising Limejump’s exposure as they secured several bylined pieces in key trade titles and won both the REA’s Smart Energy System award and BusinessGreen’s Innovation of the Year award in 2017. This exposure, along with their newly refreshed branding, significantly increased Limejump’s brand equity.
