Launching the world’s first circular economy battery
Results_
35 PR cuttings, with a reach of over 2.2 million
Aceleron is an award-winning clean technology company, seeking to empower global communities by improving access to sustainable battery technology. Aiming to tackle battery waste, Aceleron’s mission was one we wanted to be part of.
In June 2021, Aceleron launched its Essential battery range - the world’s first circular economy battery solution, which can be repaired, serviced and upgraded.
To raise awareness of the incredible power and potential of this solution, we developed a comprehensive PR strategy, reaching out to journalists and securing coverage with a range of influential and targeted titles. This included:
Global trade titles such as PV Magazine, a key publication for the international photovoltaics community, with a circulation of 35,000
Globally-recognised publications such as Wired, which has a digital readership of 30 million unique users
Niche but specialist trade magazines in key target markets, such as Farmers Monthly
The outcome_
The result? Aceleron’s new Essential technology has been put in front of an audience of over 2.2 million people.
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