UX/UI Designer, Natasha Shaw, is a graphic designer turned UX/UI whizz. So if your website or app needs a tweak or a whole revamp, she knows how to make it simple, eye-catching and highly usable.
"The sweet spot with UX is balancing the needs of a business with the needs of their end users - and bringing it all together with simple, eye-catching and usable UI design."
Natasha Shaw
How can you turn your B2B marketing goals into well-defined and measurable KPIs? And why should you do that? Our blog and handy guide can help.
Integrating PR strategies in your B2B marketing plan is vital for a positive business reputation. Find out how to strengthen credibility, trust, and influence.
A new report from The Marketing Pod and Womens Utilities Network finds women feel heard but not listened to. Here’s what else we found, and what can be done.
Confused by energy and utilities jargon? Click here to learn how to simplify your B2B messaging and speak your clients’ language.
With attention spans shrinking and platforms multiplying, here are 5 responsive logo and typeface tips to ensure your B2B brand is recognised everywhere.
Great Place to Work UK has ranked The Marketing Pod 38th in its UK Best Workplaces 2024 list. Find out what our Podster has to say about working at the Pod.
We’ve all been there. You walk into a crowded room, introduce yourself to someone and… poof. The next time you see them, they’ve forgotten your name and everything you’ve just told them. That’s also the danger of one-off marketing tactics, so what can B2B brands do to stay relevant in their audience’s minds? The answer lies in always-on marketing.
Sponsored posts and megastars have their place, but as we discussed in our 2024 trends blog – authenticity is the theme of this year. This blog discusses the growing impact of niche experts, industry thought leaders and passionate community members on B2B marketing strategies. This is especially relevant on platforms such as LinkedIn where the latest algorithm rewards expertise and knowledge sharing.
Make your B2B event appearance count – this blog unveils strategies to make a lasting impact, forge authentic connections, and nurture and convert leads.
A disproportionate number of women are leaving their utilities jobs. The Marketing Pod and Womens Utilities Network 2024 opinion survey aims to find out why.
