Emma Thompson_

Digital Campaign Manager

 

Emma T is our digital campaign manager. Anything she doesn’t know about campaigns probably isn’t worth knowing. Always approachable and ready to help, Emma T joined the team during lockdown and immediately impressed everyone with her resilience, resourcefulness and ability to look fresh on early morning Hangouts.

“With digital marketing, the devil is often in the detail and it’s important to make sure you’re always up to date with any new developments. That’s especially true here at Pod, where the work is so varied. I love that I get to work across our whole client base. Each client has different goals and different needs. It’s exciting stuff - and certainly keeps me on my toes!”

Emma Thompson

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Blog
How to establish KPIs for your B2B marketing campaign
How to establish KPIs for your B2B marketing campaign

How can you turn your B2B marketing goals into well-defined and measurable KPIs? And why should you do that? Our blog and handy guide can help.

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Building credibility and trust: Why PR is a valuable business investment
Building credibility and trust: Why PR is a valuable business investment

Integrating PR strategies in your B2B marketing plan is vital for a positive business reputation. Find out how to strengthen credibility, trust, and influence.

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Women in utilities and unconscious bias: Our survey results and what we can do about them
Women in utilities and unconscious bias: Our survey results and what we can do about them

A new report from The Marketing Pod and Womens Utilities Network finds women feel heard but not listened to. Here’s what else we found, and what can be done.

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A jargon-busting guide to the UK energy industry
A jargon-busting guide to the UK energy industry

Confused by energy and utilities jargon? Click here to learn how to simplify your B2B messaging and speak your clients’ language.

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5 tips for mastering responsive logos and typefaces in B2B marketing
5 tips for mastering responsive logos and typefaces in B2B marketing

With attention spans shrinking and platforms multiplying, here are 5 responsive logo and typeface tips to ensure your B2B brand is recognised everywhere.

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We’re a Great Place to Work - and here’s why our Podsters love Pod
We’re a Great Place to Work - and here’s why our Podsters love Pod

Great Place to Work UK has ranked The Marketing Pod 38th in its UK Best Workplaces 2024 list. Find out what our Podster has to say about working at the Pod.

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A constant presence: mastering always-on marketing for lasting success
A constant presence: mastering always-on marketing for lasting success

We’ve all been there. You walk into a crowded room, introduce yourself to someone and… poof. The next time you see them, they’ve forgotten your name and everything you’ve just told them. That’s also the danger of one-off marketing tactics, so what can B2B brands do to stay relevant in their audience’s minds? The answer lies in always-on marketing.

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The need for authenticity in B2B marketing content
The need for authenticity in B2B marketing content

Sponsored posts and megastars have their place, but as we discussed in our 2024 trends blog – authenticity is the theme of this year. This blog discusses the growing impact of niche experts, industry thought leaders and passionate community members on B2B marketing strategies. This is especially relevant on platforms such as LinkedIn where the latest algorithm rewards expertise and knowledge sharing.

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How to make the most of B2B marketing events
How to make the most of B2B marketing events

Make your B2B event appearance count – this blog unveils strategies to make a lasting impact, forge authentic connections, and nurture and convert leads.

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Speak up to help women in utilities
Speak up to help women in utilities

A disproportionate number of women are leaving their utilities jobs. The Marketing Pod and Womens Utilities Network 2024 opinion survey aims to find out why.

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