Social media can be daunting – from hashtags and Stories to fake news and memes, it’s an ever-changing environment. But don’t let the fast-moving nature of social put you off, because social channels are a great way to reach your audience.
Whether you’re providing real-time answers to customer queries or promoting your products and services through paid social ads, your presence on social media is paramount. In fact, it’s estimated that around 80% of B2B leads come from LinkedIn!