It's all too easy for businesses to develop a proposition based on what they can do, rather than what their customers need. Through our 'Proposition Programme' we will work with you to develop a compelling proposition driven by customer needs (not technical capability!).

Client: Utilyx

The brief

To conduct a full review of existing product set across the group.

The approach

Audit of capability across Mitie & Utilyx, commissioning market research into customer needs across both prospect & existing customers. Product features were linked to customer pain points to create a new & compelling set of propositions.

The result

Pulling together core competences across Mite & Utilyx, this new proposition has been adopted across the group and a rebrand has been delivered.

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