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Client: Inenco

The brief

The Marketing Pod were appointed by business energy consultant Inenco to position the company as an authoritative voice in the energy industry, prior to the Government’s consultation on business energy taxes. The aim was to build Inenco’s profi le amongst their target audience: major energy users across all sectors, and help them to achieve increased sales of their energy compliance products and services. 

The approach

A highly successful outcome was achieved through a multi-faceted and content-led campaign, utilising social media, video guides, expert blogs, sector forums, a dedicated website landing- page with downloadable content and an embedded feedback mechanism, editorial in key trade titles, and both online and print advertising. The Marketing Pod fully utilised media, stakeholder and strategic partner relationships for maximum impact and aimed to maintain a dialogue with aff ected businesses at every step of the campaign, which followed three stages: pre-consultation, consultation, and outcome. 

The result

The campaign was cited a key factor in Inenco achieving their target of 275 incremental compliance product sales in year 15/16.

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