Content

Content marketing is hugely popular, and for good reason when done right, content can be incredibly effective at turning prospects into customers. The buzz around content marketing means that masses of content is produced daily; we can create content that will stand out from the noise and truly engage your audience.

Client: SES Business Water

The brief

Ahead of the water market deregulating in April 2017, SES Business Water wanted to launch a campaign to remind its in-area customers of its additional services in order to retain them. 

The approach

With winter approaching, a campaign was launched in November 2016, providing businesses with relevant, helpful tips through a dedicated landing page hosted on SES’ own website.

In addition, SES wanted to promote five core fixed priced offers. 

The result

A Direct Mail was developed, designed and issued to >10,000 businesses promoting the Pick ‘n’ Fix off er as well as the Water Tight For Winter campaign. The campaign is part of a wider marketing plan developed by The Pod and is being supported by telesales and emails. 

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