Content

Content marketing isn’t just an industry buzz word - it’s a method that has been evolving over time, as the platforms and formats available to us multiply before our eyes.

Gone are the days of brands simply pushing content out to customers in one long monologue – in 2018, your customers expect to be able to have an open dialogue with you. But if you want them to listen to what you have to say, you need to ensure that the content you’re creating is timely, relevant and interesting.

If you’re taking an Account-Based Marketing (ABM) approach, refining your content becomes even more important, as personalised, pertinent comms will be essential to your campaign’s success.

Content can take many different forms, each requiring a slightly different writing style. Our copywriters can help you to write content that’s perfect for:

  • Technical documentation, from whitepapers to datasheets
  • Tweets, Facebook and LinkedIn posts
  • Editorial
  • Web copy
  • Adverts, brochures, leaflets – the list is endless!

of B2B buyers see content as trustworthy when evaluating an organisation.of B2B buyers see content as trustworthy when evaluating an organisation.

Find out how we’ve used content to help:

Create engaging content with the help of our copywriters.

Give us a call today on +44 (0)1564 742 848 or email hello@themarketingpod.co.uk.