Set your marketing strategy before you plan your execution: here at the Pod, we believe in ensuring your marketing plan meets your overall business objectives. Whether you need a full marketing strategy, a brand review or a specific market approach, we can help. Our CIM accredited team will work with you to understand where you are now and what your objectives are, before helping you plan how to get there, creating a multi-channel, integrated marketing plan.

Client: Utilyx

The brief

To conduct a full review of existing product set across the group.

The approach

Audit of capability across Mitie & Utilyx, commissioning market research into customer needs across both prospect & existing customers. Product features were linked to customer pain points to create a new & compelling set of propositions.

The result

Pulling together core competences across Mite & Utilyx, this new proposition has been adopted across the group and a rebrand has been delivered.

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