Strategy & Consultancy

 Whether you’re entering a new market or trying to reach new customers in an existing market, you need a clear strategy to ensure your marketing activity aligns with your wider business objectives.

At The Marketing Pod, we’ve got plenty of experience in helping leading B2B brands to take a strategic approach to their marketing. So our strategists can support you with:

  • Carrying out customer research

  • Segmenting your audiences

  • Perfecting your positioning

  • Reviewing your product portfolio

  • Building compelling propositions

  • Turning strategic goals into marketing plans

“I was impressed with the speed with which they understood the complexities of our organisation and our market, very quickly grasping our objectives, product set and strategy, and translating that into the range of material & activity we required.”
— Douglas Greenwell, Group Strategy, Marketing & Sales Director, Duco
 
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Building your strategy?

Whether you’re starting from scratch or wondering whether you need to pivot your positioning, you’ll find all of our best advice in our free guide to B2B marketing during (and after) Covid-19.